Hospitality brands Taj Hotels Resorts and Palaces

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since late 2000s, taj hotels group started organising hotels different brands, in market segmentation strategy.



taj/taj luxury - luxury flagship brand erstwhile designation of taj hotels resorts , palaces. these hotels cover business destinations, landmarks, palaces, resorts , forest destinations. of taj s oldest , prestigious hotels have been retained under brand.
taj luxury residences (non-hotel properties)
taj exotica -the resort , spa brand of taj hotels.
taj safaris - wildlife lodges amidst indian national parks , national parks come under brand label. brand has modelled on concept of sustainable eco-tourism.
vivanta - vivanta bij taj contemporary-luxury hotel brand. caters upscale market , positioned step below flagship taj brand. vivanta hotels found business , vacation destinations well.
the gateway hotels & resorts - gateway mid-market brand, positioned below vivanta. contains properties in business , vacation destinations vivanta does. gateway hotel brand created taj in earlier market segmentation effort , has been retained , expanded in current wave of brand-segmentation.






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