Sports executive career Sandro Mencucci

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1 sports executive career

1.1 philosophy
1.2 youth development
1.3 indian soccer league
1.4 women s football





sports executive career

sandro mencucci hired chief executive officer (italian: amministratore delegato) of acf fiorentina in october 2002 when della valle family, owners of fashion brands tod s, fay, hogan , roger vivier decided rescue club after had defaulted. renamed entity florentia viola. club set ground without existing structure , modest capital of 7.5 million euros. during thirteen-year tenure, mencucci , della valle family increased budget initial 7.5 million on 100 million euros annually.


philosophy

during thirteen-year tenure ceo @ acf fiorentina, mencucci implemented vision of della valle family, fiorentina model , emphasized economic equilibrium, technical competence, investment in youth sector , promotion of positive sports culture formally implemented in 2007 fair play culture making fiorentina model club italian league , world. principal objective promote fair play, value of playing sports respect adversary , fans. mencucci led club initial insertion serie c2, italian fourth division, promotion serie in 2004. club qualified 3 consecutive years uefa europa league , has held 1 of top 4 positions in italian serie league last 3 consecutive seasons. club qualified 2008–09 uefa champions league , again in 2009–10 fiorentina won against liverpool 2-0 in liverpool , return match in florence 2-1. during summer of 2014, mencucci led club in 2014 copa euroamericana , in summer of 2015, fiorentina participated in 2015 international champions cup.


mencucci implemented della valle initiative , became first serie club financially sustain non-profit association, save children. since 2009, fiorentina has made donations of €250,000.00 per year save children. since 2010, club has displayed non-profit s logo on fiorentina jersey in place of main sponsor 7 consecutive seasons.


youth development

since 2007, mencucci has led of fiornetina s global international initiatives designed identify young talented players , spread expertise , culture of club. part of initiatives, club provides european soccer training , expertise pre-professional development of talented young u.s. soccer players , coaches. in 2012, development academy , fiorentina model expanded switzerland. has been engaged in initiatives in united states, switzerland, india, vietnam, china , japan.


since 2007, mencucci president of promesse viola, development academy italian youth sector. mencucci has dedicated himself creation of innovative youth initiative recognized in italy , worldwide principle aim develop , train talented professional footballers. athletes 10 19 years old guided in technical-sporting development. date, youth sector consists of 12 teams under-10 under-19, 250 athletes , has annual budget of approximately 5 million euro.


indian soccer league

in 2013, fiorentina other italian teams helped form indian super league (isl). mencucci helped form fc pune city, participates in isl.


women s football

in 2015, mencucci became president of fiorentina women s football club, first ever professionally affiliated women s football club in history of italy.








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