Marketing 2012 ASEAN University Games

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1 marketing

1.1 logo
1.2 mascot
1.3 motto





marketing
logo

mr. santiphab , miss mittaphab, bees, official mascot of games


the 2012 asean university games logo nark or naga worshipped animal throughout asean nations. according laotian myths, nark or naga appeared 450 years ago in lao saga before establishment of vientiane in took name vientiane chanthabury sisattanabhut . said animal full of omnipotent power , s believed parry spirits , evilness. naga logo bears plumeria alba, commonly known frangipani , locally known dok champa, symbolic , national flower of laos, symbolises laos host nation of games. overall, logo represents asean university games aim of creating of spiritual solidarity, friendship , peace within asean community.


mascot

the official mascot of 2012 asean university games pair of bees named mr. santiphap , miss mittaphap. adoption of bee games mascot relate bees work in solidarity, strength , efficiency savants , architectures of asean nations. name of male mascot, mr. santiphab (mr. peace) represents peace between asean nations whereas name of female mascot, miss mittaphab (miss friendship) represents friendship between asean nations.


motto

the official motto of games asean family . chosen highlight unity of asean countries through sport purpose of asean university games in creating solidarity, friendship , peace within asean community.








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