Promotion Born Sinner



rapper nas inspiration behind track let nas down , nas remixed track.


j. cole announced release date of january 28, 2013, (his birthday) along album name on november 9, 2012. in january album included on multiple anticipated albums of 2013 such mtv , xxl ranked born sinner sixth anticipated album of 2013. after describing january release date ambitious, announce on new years day 2013 album coming out @ later date. on february 22, 2013, j. cole said album should arrive around june 2013. later confirm release month june, , on april 8, 2013, j. cole announced via twitter album released on june 25, 2013. interesting enough, date have been seventeenth year anniversary of release of jay-z s debut album reasonable doubt. however, announced on may 20, 2013, via twitter account move release 1 week june 18, 2013. later revealed moved release date coincide release of kanye west s album yeezus, saying instantly lightbulb [turned on]… got real. like, yo… idea hit me instantly: got go date. m not going sit [here]… worked hard come week later after kanye west drops amazing album. d like, oh , j. cole dropped too, week later. nah. m going go see him on date. s greatest. s like, m competitor nature instant, wasn t thought.


on february 12, 2013, cole released free ep titled yours in promotion of album. ep consists of 5 songs in raw form knew not make cutlist born sinner. later on april 29, announced releasing yours 2 following day. ep featured guest appearances 2 chainz, young jeezy , bas, production canei finch, jake 1 , j. cole himself. cole announced deluxe version of album include cd double yours 3 , featuring 5 new songs. track features 50 cent , bas, cole wanted have 50 , nas on song.


j. cole said there lot wants didn t on last album because label didn t know going come out , have number-one album in country time hopes promotion effort way bigger. plans shoot short film accompany album multiple music videos. in promotion of album cole released several born sinner vlogs, first video spotlighted cole s mother , former job of working @ post office, , retirement. second video spotlighted friend , frequent collaborator kendrick lamar. in video discusses earliest musical influences , work ethic. on june 6, 2013, j. cole held 1 time listen sessions album in various places throughout north america. following day album leaked in full online via various peer-to-peer file sharing websites. rather go crisis mode , attempt remove online, cole put album limited time free stream. cole , nas released let nas down (remix) on june 22, 2013. remix named 1 of best songs of first half of 2013 complex. on july 29, 2013, cole announced dreams may come tour fellow rapper wale.








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