Promotion In the Zone

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spears performing toxic during femme fatale tour in 2011.


in november 2003, barry weiss spoke billboard , said in zone being promoted in worldwide level, exhausting areas such print , electronic media, television, radio , video raise awareness of album s release. in addition, jive worked lifestyle marketer karpel group market album gay community. other broader-based marketing efforts included tie-in marketing company lidrock, after ordering soda @ sbarro, customers received cup featuring artwork , three-inch disc in lid featuring brave new girl , songs 2 other artists. in december 2003, updated lidrock disc included remix of me against music without madonna, songs fellow jive acts nick cannon , bowling soup. regal theaters showed short film included footage of making of spears s music videos. 2 national tv advertising campaigns began on november 1, 2003, 1 teaser ad in american comedy show saturday night live , exclusively on mtv. no sponsored cross-marketing campaigns planned, larry rudolph explained, [this time] s going more music corporate tie-ins. in terms of international exposure, during fourth-month period spears featured in 7 mini tv-specials , more one-hundred , fifty interviews outside us.


spears first performed me against music @ 2003 nfl kickoff live on september 4, 2003 @ national mall. performance segued medley of ...baby 1 more time , m slave 4 u , included pyrotechnics. on september 14, 2003, spears played surprise concert @ rain nightclub in palms casino resort, , performed me against music , breathe on me , medley of ...baby 1 more time , m slave 4 u . on october 18, 2003, spears performed me against music , everytime during twenty-ninth season of saturday night live. spears opened november 2003 american music awards telecast performance of me against music . on november 17, 2003, concert special titled britney spears: in zone aired on american broadcasting company (abc). following day, performed me against music , (i got that) boom boom on american music show trl @ times square. me against music performed on american late-night show tonight show jay leno , american morning show live regis , kelly on november 17 , 24, 2003. performed toxic , breathe on me , me against music headliner of jingle ball on december 8, 2003, @ staples center. on january 24, 2004, spears opened 2004 nrj music awards performance of toxic . on august 5, 2004, spears performed everytime @ british music chart show top of pops.


tour

the onyx hotel tour, promoted in zone, fourth concert tour britney spears. tour promote album announced in december 2003. original name in zone tour, spears sued trademark infringement , banned using phrase in zone . spears felt inspired create show hotel theme later mixed concept of onyx stone. stage, inspired broadway musicals, less elaborate previous tours. setlist composed songs in zone of past songs reworked different elements of jazz, blues , latin percussion. tour promoter clear channel entertainment marketed tour more adult audience previous shows while sponsor mtv highly promoted tour on television shows , network s website. tour divided 7 segments: check-in, mystic lounge, mystic garden, onyx zone, security cameras, club , encore. check-in displayed performances dance , advanced in hotel theme. mystic lounge featured homage cabaret , other musicals, while remixing of spears s hits. mystic garden displayed jungle-inspired stage. onyx zone displayed ballad performance acrobats. security cameras raciest part of show, spears , dancers emulating different sexual practices. club displayed performance urban influences. encore consisted of system malfunction interlude , spears performed wearing red ensemble. tour received mixed reviews contemporary critics, praised being entertaining show while criticizing looking more [like] spectacle actual concert . onyx hotel tour commercially successful, grossing $34 million. in march, spears suffered knee injury onstage forced reschedule 2 shows. in june, spears fell , hurt knee again during music video shoot. underwent surgery , remainder of tour cancelled.








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